Ep # 133: Connecting Content to Business Outcomes with Nick Wassenberg (CEO, Cludo)

Join Adil Saleh and Nick Wassenberg, CEO of Pluto, in this episode of the Hyperengage podcast. Where the two discuss the evolution of site search and AI's role in enhancing customer experiences. Pluto, a 10-year-old company with over 700 customers, leverages AI to simplify site search, reducing costs and improving efficiency. The two talk about the shift from traditional site search to AI-driven prompt-based experiences, noting a 95% preference for traditional search among users. Along with the importance of understanding customer needs through site search data to inform sales strategies. The two also discuss the potential of AI to streamline research and personalization, making marketing and sales more effective.