Ep 133 - Dennis Yu: Drive conversions with content that doesn't suck.

Simple strategies to save money and inspire sales. Even if your physical business is on hold due to the coronavirus pandemic, you should be doubling down on your digital presence. Dennis Yu, founder and CEO of BlitzMetrics, is offering valuable content strategies, sales techniques and an unmissable offer for the Escape Your Limits community – a free processes playbook from years of experience. For more information on the Escape Your Limits podcast visit https://escapefitness.com/podcast Video version – https://youtu.be/p7sFkD-QIE0 Escape Your Limits homepage – https://escapefitness.com/podcast   Dennis Yu is unique as a marketing expert, thanks to his engineer background. He helped build analytics function at Yahoo two decades ago, and implements a data and process-driven way to be able to drive marketing for businesses of all sizes in many different sectors. Over the years, Dennis and his team have been behind successful systems using  Google, Facebook and analytics platforms for Nike, Jack Daniels, Golden State Warriors and many iconic brands. The playbook of strategy, analytics and processes from Dennis and is team is an easy reference for digital marketing that's effective for multi-national business and single operator gym owners alike. Email [email protected] with subject line "WE LOVE MATTHEW" to get your copy, or to enquire about any training opportunities.   BlitzMetrics is a digital marketing agency that partners with schools to train young adults on how to drive sales through social media and digital opportunities. Everything that Blitz does is governed by process, meaning that new students can come on board knowing nothing, and learn how to generate leads and revenue for multinational companies. BlitzMetrics is trusted by and has worked with Rosetta Stone, Wall Street Journal, Golden State Warriors, Social Media Examiner, Escape Fitness and businesses of all sizes around the world.   Episode highlights -  How digital marketing should have an actionable playbook that anyone can follow, through processes and data-driven insights on any platform. Why now is the perfect time to transfer any advertising spend to digital to take advantage of how many people are at home engaging on social platforms. Why the cost of clicks or impressions on Goolge have dropped significantly, and why you should spend time identifying how you get take a different approach to marketing, even if your business is currently closed. What you can do to create moments that share insights of you as a person, and how these posts will get so much more interest online. The importance of structure in your marketing efforts for awareness, consideration, and conversion to drive sales, and what any business owner should be doing themselves towards this. How you can create tremendous loyalty and get people wanting to connect and message you through great content. How to share 15-second videos throughout your day that let people see the real personality behind your business. Why you should be creating content independently of social media platform, and then repurpose it for anywhere and everywhere. Also why you should reply with video instead of text. The importance of 'why,' 'how,' and 'what' content that will lead conversions and can house content that's been repurposed or created specifically for each stage. How you can simply let algorithms on social media platforms figure out when to get your content in front of people, rather than you having to decide on when you post what. How intelligent are the machines and systems behind social media, and where we're headed in the future. What the benefits are of building engagement through live broadcasts on Instagram, Facebook or even LinkedIn. Also how this will even notify other users on platforms when you start recording. How you can get free help with a checklist and processes for SEO, PPC, videography, content and advertising that will help your business grow. What's behind the social media censorship of posts and certain content, and how governments such as the USA, UK, Germany around the world are holding platforms accountable in different ways. Who's really the arbiter of what is fake news? How we're at the beginning of the end with how we know the world today, and what role social media will play in driving the next global superpowers of the future.   Join Matthew Januszek in conversation with Dennis Yu…