Ep. 133: How to Craft Better Demand-Gen Campaigns That Deliver Good Results

When done correctly, demand generation campaigns can help B2B companies generate the right noise in the right channels at the right time. It’s about reverse engineering with intention and positioning your company as the top choice for potential customers. You also need to be open to new strategies and digital channels, and deliver relevant and helpful content. That’s why we’re talking to marketing expert Eddie Saunders, Jr. (Founder, Speak Friend) about how B2B companies can craft better demand-generation campaigns that deliver measurable results. During our conversation, Eddie discussed why it’s important to start with a campaign audit and which demand-gen techniques he thinks are obsolete. He also highlighted which pitfalls to avoid and which key metrics to focus on.