EP 134: Designing Experiences That Sell

Floor Hoeke, the founder of OwnSpaceStudio. – shares her journey from being a student of spatial design to creating retail spaces for renowned brands like Daily Paper. Her story is one of resilience and innovation, as she navigated a competitive industry to build a unique portfolio. Through passion and organic connections, Floor emphasizes the value of taking risks and building genuine relationships to establish herself in the world of spatial design. Floor’s insights cover the challenges of being a female designer in a male-dominated field, budget constraints in creative projects, and the importance of aligning passion with practical goals. Her vision extends to creating unique experiences such as listening bars, showcasing her ability to combine her love for music and design. This episode is a must-listen for aspiring designers and entrepreneurs seeking inspiration on balancing creativity and business strategy. https://www.ownspacestudio.com/