Ep. 134: How B2B Companies Can Leverage Partnerships for Growth

Creating partnerships and leveraging someone else’s network of followers is one way for B2B companies to scale strategically. Interestingly enough, this remains a largely untapped opportunity that B2B marketers should be looking into. How can they do it the right way? How can you create mutually beneficial partnerships? That’s why we’re talking to partnership expert Joran Hofman (Founder, Reditus) about how B2B companies can help to build trust through partnerships. During our conversation, Joran discussed the pitfalls to avoid, what is needed for an effective partnership outreach, and why B2B companies should use influencers. Joran leaves us with some actionable tips and tells us which key metrics to pay attention to.