Ep 134 How to Be the Clinic That Survives COVID-19| Richard Crawford-Small & Rick O'Neill

Episode 134 hosts Richard Crawford-Small & Rick O'Neill (Co-founders of 'Aesthetic Entrepreneurs' and are based in the UK) Richard has been in the industry for over 15 years and specialises in sales and marketing. His main passion lies in fusing healthcare and technology together. Rick's expertise is in digital marketing and has over 20 years experience in the field. He consults and advises on the digital marketing needs for numerous aesthetics businesses globally. Richard and Rick combined their skill sets together to provide a full range of complete business support services for aesthetic practices and injectors - known as 'Aesthetic Entrepreneurs'. 00:00 Introduction 01:04 Catching Up on Lockdowns and Global Differences   04:55 Why Some Clinics Recovered Faster Than Expected   10:59 Mindset and Communication During Business Shutdowns   18:27 Digital Transformation and Online Growth Strategies   26:25 Common Mistakes New Clinic Owners Make   33:29 Overcoming Overwhelm and Building a Clear Plan   41:37 The Shift Toward Virtual Consults and E Commerce   48:53 Understanding the Patient Journey From First Contact to Retention   52:09 Why Patient Experience Now Matters More Than Treatment Alone   61:45 Building Community and Automating Follow Up Systems   68:49 Creating a Strong Personal Brand and Standing Out   76:38 Social Media Engagement Versus Follower Numbers   80:09 Authentic Marketing and the Decline of Influencer Hype   86:34 Final Advice on Growth, Differentiation and Long Term Success ALL IA LINKS & CONTACT INFORMATION