EP 134: LinkedIn Advertising with AJ Wilcox

In this episode, Devi chats with AJ Wilcox about "LinkedIn Advertising and Entrepreneurial Journey". AJ Wilcox is a LinkedIn Ads pro who founded B2Linked.com, a LinkedIn Ads-specific ad agency, in 2014. As official LinkedIn partners, they manage among the world's most sophisticated advertising accounts worldwide. He's a ginger & triathlete. He & his wife live in Utah, with their 4 kids, and his company car is a wicked-fast gokart. Devi and AJ discuss: AJ's entrepreneurial journey Taking a leap into Spiritual Entrepreneurship LinkedIn as a great platform LinkedIn as a reflection of our professional life Demographics for LinkedIn How LinkedIn works in growing your network "First-degree connection" on LinkedIn How "Pulse Feed" works Success stories or anecdotes on LinkedIn Advertising on LinkedIn LinkedIn Ads features A.M.O. (Audience, Message, Offer) Having the right offers on LinkedIn Ads "Sponsored content" on the newsfeed "Text Ads" on LinkedIn "Sponsored In Mail" on LinkedIn Setting up a new campaign on LinkedIn Defining your audience on LinkedIn Rapportive or Sales Navigator as an extension for LinkedIn "3 Segments" of Business on LinkedIn Spiritual practices for business Acts of service for others and more... Connect with AJ @ b2linked.com