EPISODE · Jul 23, 2025 · 1H 5M
EP 134 - Product Engine for PMF - Giacomo Poggiali
from Product for Product Management · host Matt Green & Moshe Mikanovsky
Do you have a method to reach Product Market Fit (PMF) with your product?In this episode, we’re joined by Giacomo Poggiali, a Sparring Partner for bold partners at Sparring Startups, to learn about his “Product Engine” framework for reaching PMF. Giacomo is a product coach and repeat founding product leader who has helped over 150 startups navigate the challenging path to product-market fit (PMF). Giacomo shares how his journey began with the lean startup methodology as his thesis, and how he’s since applied those principles across design, product, and marketing in early-stage companies. After experiencing the transformation that comes with reaching PMF firsthand, Giacomo became passionate about helping other teams replicate that journey—again and again.We dive into Giacomo’s perspective on what PMF really means, moving beyond textbook definitions to describe how it actually feels for a team: the shift from pushing a boulder uphill to racing after it as momentum takes hold. Drawing from years of hands-on experience, Giacomo introduces his “Product Engine” framework—a practical playbook for identifying your most valuable users, uncovering what truly drives value, and systematically removing blockers to adoption.Join Matt and Moshe as they explored with Giacomo:The difference between pre- and post-PMF challenges for product teamsWhat the Product Engine is, and how it helps startups identify their lighthouse users and core valueHow to use behavioral data and qualitative insights to uncover value blockersThe 80/20 approach: why doubling down on core value matters more than fixing every blockerWhen and how to off-board users who aren’t a good fitReal-world examples of the Product Engine in action, including pivots and surprising discoveriesApplying the Product Engine to B2B, B2C, and API productsPractical steps for product managers to start implementing the frameworkWhere AI can support the process of finding PMFAdvice for teams and PMs on building something truly valuable—and knowing when you’ve reached PMFAnd much more!You can connect with Giacomo at:LinkedIn: https://www.linkedin.com/in/giacomopoggiali/ Sparing Startups: https://www.sparringstartups.com/ You can find the podcast’s page, and connect with Matt and Moshe on Linkedin: - Product for Product Podcast - linkedin.com/company/product-for-product-podcastMatt Green - linkedin.com/in/mattgreenproduct/Moshe Mikanovsky - linkedin.com/in/mikanovsky/Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️
What this episode covers
Do you have a method to reach Product Market Fit (PMF) with your product?In this episode, we’re joined by Giacomo Poggiali, a Sparring Partner for bold partners at Sparring Startups, to learn about his “Product Engine” framework for reaching PMF. Giacomo is a product coach and repeat founding product leader who has helped over 150 startups navigate the challenging path to product-market fit (PMF). Giacomo shares how his journey began with the lean startup methodology as his thesis, and how he’s since applied those principles across design, product, and marketing in early-stage companies. After experiencing the transformation that comes with reaching PMF firsthand, Giacomo became passionate about helping other teams replicate that journey—again and again.We dive into Giacomo’s perspective on what PMF really means, moving beyond textbook definitions to describe how it actually feels for a team: the shift from pushing a boulder uphill to racing after it as momentum takes hold. Drawing from years of hands-on experience, Giacomo introduces his “Product Engine” framework—a practical playbook for identifying your most valuable users, uncovering what truly drives value, and systematically removing blockers to adoption.Join Matt and Moshe as they explored with Giacomo:The difference between pre- and post-PMF challenges for product teamsWhat the Product Engine is, and how it helps startups identify their lighthouse users and core valueHow to use behavioral data and qualitative insights to uncover value blockersThe 80/20 approach: why doubling down on core value matters more than fixing every blockerWhen and how to off-board users who aren’t a good fitReal-world examples of the Product Engine in action, including pivots and surprising discoveriesApplying the Product Engine to B2B, B2C, and API productsPractical steps for product managers to start implementing the frameworkWhere AI can support the process of finding PMFAdvice for teams and PMs on building something truly valuable—and knowing when you’ve reached PMFAnd much more!You can connect with Giacomo at:LinkedIn: https://www.linkedin.com/in/giacomopoggiali/ Sparing Startups: https://www.sparringstartups.com/ You can find the podcast’s page, and connect with Matt and Moshe on Linkedin: - Product for Product Podcast - linkedin.com/company/product-for-product-podcastMatt Green - linkedin.com/in/mattgreenproduct/Moshe Mikanovsky - linkedin.com/in/mikanovsky/Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️
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EP 134 - Product Engine for PMF - Giacomo Poggiali
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