Ep 134: The 5 Rules for Building a Sustainable Massage Career with Brad Hiskins from MWax

In this inspiring interview, James sits down with Brad Hiskins - one of Australia's most respected names in the massage industry and co-founder of MWax, for an in-depth look at what it really takes to achieve long-term success as a therapist and business owner. Drawing on over 35 years of experience, Brad unpacks his five core rules for building a sustainable massage career. Hear rom how Brad built his first clinic with just $3,000 to the business lessons learned from his time at the Australian Institute of Sport. The episode also covers the real-world challenges of starting and scaling a clinic, the importance of being "extraordinary" in your field, and Brad's favourite innovative marketing technique. If that's not enough, Brad shares wisdom on mentorship, building networks, ethical promotion, and why passion is the ultimate ingredient for thriving in the massage industry. Links: - Click here to read Brad's "5 Rules" article - Clinic88: clinic88.com.au - MWax: mwax.com.au