Ep 135. Gestionar 140.000 referencias únicas con Juan Carlos Peña, Director de Ecommerce de Cash Converters

from Ecosistema Ecommerce · host Javier López Rodríguez

Hoy traemos al podcast para charlar de ecommerce a Juan Carlos Peña, director de Ecommerce de Cash Converters. El auge del recommerce continúa como una tendencia al alza en el sector del comercio electrónico, donde muchas marcas se están uniendo a esta modalidad de vender productos de segunda mano a precios más asequibles y que además favorece la sostenibilidad ofreciendo una vida extra a los productos. Aquí Cash Converters es uno de los referentes en este mercado, compañía que cuenta ya con 75 tiendas y con 140.000 referencias. Conocemos de la mano de Juan Carlos cómo funciona este modelo de ecommerce con bastantes diferencias respecto al tradicional, donde no cuentan con almacén propio y son las tiendas las que guardan y distribuyen los productos. Descubriremos qué tipologías y rarezas se llegan a vender en el mercado de segunda mano, cómo gestionan tecnológicamente y con IA la cotización de los productos y cómo validan las referencias, entre otras muchas curiosidades para gestionar este ecommerce tan particular. Newsletter: https://ecosistemaecommerce.com/newsletter/ Web: https://ecosistemaecommerce.com/ Linkedin: https://www.linkedin.com/in/javierlopezrod/ Facebook: https://www.facebook.com/ecosistemaecommerce Twitter: https://twitter.com/ecosistemaecomm Youtube: https://www.youtube.com/channel/UCE2zroaDzTVZRwNOh5Ma9cg

Episode metadata supplied by the publisher feed · Published Jul 21, 2023

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Ep 135. Gestionar 140.000 referencias únicas con Juan Carlos Peña, Director de Ecommerce de Cash Converters

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