Ep. 135: How B2B Marketers Can Build Relationships with Industry Analysts

Many B2B marketers don’t realize this, but it’s in their interest to seek out and build relationships with industry analysts. Not only are they knowledgeable and influential in the market, but if marketers can nurture that relationship, analysts can advocate on your behalf and mention you to potential clients. That’s why we’re talking to leading industry expert Robin Schaffer (Principal AR Consultant, Schaffer AR) about how smart B2B marketers can start conducting outreach to analysts. During our conversation, Robin talked about what relationships with analysts entail and why this is important to B2B marketers. She also elaborates on the pitfalls to avoid, the process of analyst outreach and relationship building, and how to craft the right pitch.