Ep #135: Scaling Employee Engagement with a Data-First SaaS Approach ft. Will Turner (CEO, GoJoe)

Join host Adil Saleh and Will Turner (CEO of GoJoe) on this episode of the Hyperengage podcast as they dive into how GoJoe is transforming employee wellbeing through social gamification, data, and personalized fitness experiences. Will shares how GoJoe started as a passion project aimed at solving his own motivation challenges and evolved into a B2B2C health and fitness platform used by global enterprises like PayPal and Amazon. The conversation explores GoJoe’s unique approach to engaging entire workforces—from triathletes to dog walkers—through wearable-agnostic challenges, personalized rewards, and behavioral insights. Will also unpacks the company’s shift to a SaaS model for SMEs, the role of customer success in driving adoption and ROI, and how GoJoe is becoming a data powerhouse with strategic collaborations, including one with Stanford University. The episode wraps up with a deep dive into AI's role in HealthTech and the exciting future GoJoe is building around predictive health data and employee engagement.