EPISODE · Sep 10, 2021 · 22 MIN
Ep 136: AKNF - 8X ROAS and $8 Million in Sales: A Google Ads Case Study
from DTC Podcast · host DTC Newsletter and Podcast
Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we’re talking with Saul Garcia, Head of Google Ads for Pilothouse. He’s recently produced a case study that shows some eye-popping growth at 8X Roas and over $8MM in revenue generated for luxury watch client JBW. Here are the 4 key areas that allowed for this growth that we discuss on the podcast: Increase Customer Lifetime Value with Dynamic Retargeting & Display Capture New Customers With Intent-Based Search Campaigns + RLSA Increasing Ad Coverage While Safeguarding Branded Keywords Opening Up YouTube To Profitable Prospecting Campaigns Register for OX Fest'21 here Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video
What this episode covers
Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we’re talking with Saul Garcia, Head of Google Ads for Pilothouse. He’s recently produced a case study that shows some eye-popping growth at 8X Roas and over $8MM in revenue generated for luxury watch client JBW. Here are the 4 key areas that allowed for this growth that we discuss on the podcast: Increase Customer Lifetime Value with Dynamic Retargeting & Display Capture New Customers With Intent-Based Search Campaigns + RLSA Increasing Ad Coverage While Safeguarding Branded Keywords Opening Up YouTube To Profitable Prospecting Campaigns Register for OX Fest'21 here Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video
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Ep 136: AKNF - 8X ROAS and $8 Million in Sales: A Google Ads Case Study
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