Ep 136 Ryan and Sozan Hughes on how to Create your Vibe with Solana Outdoor Living

The Luxury Outdoor Living Podcast hosts Mike and Trey Farley interview Sozan and Ryan Hughes of Ryan Hughes Design and Solana Outdoor Living about expanding from a second-generation Florida landscape and pool firm into a holistic luxury outdoor living platform that includes furnishings, lighting, kitchens, and specialty products. Ryan explains how the business evolved after 2009 and how furniture became a critical element despite early rejection from manufacturers and consumer credibility hurdles, eventually won through marketing, media exposure, and social proof. Sozan describes joining the company around 2008–2012, negotiating dealer pricing, and launching their first major furniture success. They detail Solana’s 12,000-square-foot showroom in Tampa with vignette displays, customization options, trade support, warehousing/QC/logistics, and plans to scale locations and serve residential, hospitality, and nationwide clients.   Discover more: https://www.solanaoutdoor.com/ https://ryanhughesdesign.com https://www.farleypooldesigns.com/ https://www.instagram.com/farleydesigns/ https://www.instagram.com/luxuryoutdoorlivingpodcast/   00:00 Meet Sozan Hughes 00:57 Podcast Intro and Mission 02:09 Guests Welcome and Origins 02:54 Ryan Hughes Design Evolution 05:36 Sozan Joins the Business 08:52 Breaking Into Furniture 12:39 Selling the Vibe 15:09 Inside the Solana Showroom 18:45 Curating Luxury Brands 22:34 Trade Program and Logistics 26:49 Bespoke Customization and AI 29:53 Signature Products and Video Wall 36:04 Lighting Innovations Spotlight 38:53 How to Explore Solana 40:27 Showroom Visits Explained 41:29 Designing for Trends 44:11 Expanding the Showroom 45:04 New Brands from Italy 46:14 When to Start Planning 48:33 Guiding Clients in Store 50:42 AI and 3D Visuals 52:32 Scaling Solana Nationwide 54:33 Outdoor Kitchen Standouts 57:53 More Niche Product Lines 01:02:36 Advice and Rapid Fire 01:05:54 Travel Inspiration and Wrap 01:08:14 Podcast Mission Closing