Ep #138: Coaching VS Therapy: Similarities, Differences, and Misconceptions

This week on The Business Couch with Dr. Yishai, I had Joe Apfelbaum, CEO and founder of Ajax Union, a B2B digital marketing agency based in Brooklyn NY focusing on digital B2B lead generation, lead nurturing, and account-based marketing support. It is also one of the fastest-growing in companies the US in 2021. In Episode 136, Joe shares his process of growing from a website builder to building and running a 7+ figure B2B company that helps businesses attract their ideal clients and generate increased profitability.In Episode 137, Joe talks about the deep fears he had that held him back when he was early in his entrepreneurship and leadership journey plus the steps he took to transform into a prolific and sough-out professional speaker, a social media marketing expert, and certified google trainer for hundreds of companies!If you haven’t yet, go back and listen to episodes 136 and 137 to learn from the path and process of a self-made, successful entrepreneur, leader, and business empire builder. At the end of our conversation, Joe asked me about the difference between coaching and therapy, so today I’m diving into misconceptions, differences, and similarities between coaching and therapy.This episode is brought to you by Adaptability Coaching. Want to learn how to make adaptability your superpower to thrive in business and beyond? Learn psychology and neuroscience-backed frameworks and tools to harness the adaptability of the human brain. Learn to become fast, flexible, and formidable. Learn more at www.DrYishai.com/Coaching Connect with Dr. Yishai: Podcast Site: https://thebusinesscouchwithdryishai.buzzsprout.com/Website: https://www.DrYishai.com/Email: [email protected]: https://www.linkedin.com/in/dryishai/Instagram: @DrYishai or https://www.instagram.com/dryishai/ Disclaimer: The information contained in this publication is for general informational purposes only and shall not be relied on or construed as coaching advice. © 2020 Yishai B LLC. All rights reserved. ABOUT THE PODCASTYou were built for speed.But right now you feel slower than you look on paper.Most founders try to outwork that slow-down.It only burns them out.Your mind is the only machine your company doesn’t upgrade.So leaders keep pushing against the wrong thing.Hosted by doctor of psychology and executive coach Dr Yishai Barkhordari.DISCLAIMERThis content is for informational purposes only and does not replace medical, psychological, legal, or financial advice. It is not therapy, clinical advice, or coaching guidance. All examples and stories are illustrative. Some examples or stories are composites. Results vary based on personal effort, context, and market conditions.Always consult qualified professionals before making decisions that impact your business, health, or well-being. © 2026 Yishai Barkhordari. All rights reserved.