Ep 138: How Marketing Your Coaching Biz is like Being on the Bachelor

Guilty pleasure alert! Yes, another one. I love watching the Bachelor. And when I'm not watching the Bachelor I love listening to podcasts about the Bachelor. There is the one podcast in particular that brought into light for me some ways that getting the lead's eye is a little bit like selling your coaching services. This podcast brings in a couple of concepts I'm by no means an expert in: numbers and sports. But it marries these concepts quite impressively with the overall romantic notion of this show which is purportedly about finding true love. This got me thinking. There is some number work at play at this noble job of coaching moms to different goals and dreams. Let's explore how this can be true for seeking out your true love clients while also seeing how we can consciously keep track of what's working and what's not so we just get better and better at this game of building our coaching business while loving up our dream clients.