Ep. 138: How to Create Truly Differentiated B2B Content

There is so much pressure for B2B marketers to produce content consistently that much of it ends up being uninteresting, generic, and not very helpful. A lot of content also immediately starts with SEO and this leads to marketers drowning in a “sea of sameness.” How can marketers break out of this mold to produce content that provides a unique perspective? That’s why we’re talking to copywriter and content marketing expert Joe Sweeney (Content Marketing Strategist, The Content Marketing Commute) about how B2B marketers can develop truly differentiated content. During our conversation, Joe highlighted the pitfalls to avoid and why boring B2B content is a thing of the past. Joe also discussed the importance of conducting research and why B2B marketers should build relationships with subject matter experts (SMEs).