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Ep. 138: How to Create Truly Differentiated B2B Content episode artwork

EPISODE · Apr 10, 2024 · 43 MIN

Ep. 138: How to Create Truly Differentiated B2B Content

from B2B Marketers on a Mission · host EINBLICK

There is so much pressure for B2B marketers to produce content consistently that much of it ends up being uninteresting, generic, and not very helpful. A lot of content also immediately starts with SEO and this leads to marketers drowning in a “sea of sameness.” How can marketers break out of this mold to produce content that provides a unique perspective? That’s why we’re talking to copywriter and content marketing expert Joe Sweeney (Content Marketing Strategist, The Content Marketing Commute) about how B2B marketers can develop truly differentiated content. During our conversation, Joe highlighted the pitfalls to avoid and why boring B2B content is a thing of the past. Joe also discussed the importance of conducting research and why B2B marketers should build relationships with subject matter experts (SMEs).

Episode metadata supplied by the publisher feed · Published Apr 10, 2024

What this episode covers

There is so much pressure for B2B marketers to produce content consistently that much of it ends up being uninteresting, generic, and not very helpful. A lot of content also immediately starts with SEO and this leads to marketers drowning in a “sea of sameness.” How can marketers break out of this mold to produce content that provides a unique perspective? That’s why we’re talking to copywriter and content marketing expert Joe Sweeney (Content Marketing Strategist, The Content Marketing Commute) about how B2B marketers can develop truly differentiated content. During our conversation, Joe highlighted the pitfalls to avoid and why boring B2B content is a thing of the past. Joe also discussed the importance of conducting research and why B2B marketers should build relationships with subject matter experts (SMEs).

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Ep. 138: How to Create Truly Differentiated B2B Content

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Frequently Asked Questions

How long is this episode of B2B Marketers on a Mission?

This episode is 43 minutes long.

When was this B2B Marketers on a Mission episode published?

This episode was published on April 10, 2024.

What is this episode about?

There is so much pressure for B2B marketers to produce content consistently that much of it ends up being uninteresting, generic, and not very helpful. A lot of content also immediately starts with SEO and this leads to marketers drowning in a “sea...

Can I download this B2B Marketers on a Mission episode?

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