Ep.138: Understanding the Compliance Behind Internal & External Marketing

Today we kill multiple birds with one stone, so to speak. It's time to confront what you might have been ignoring to emerge into 2021 poised for success - without making the same mistakes. It's time to think ahead and learn what strategies you can employ for greater success with your Internal and External Marketing, while remaining Compliant! Episode at a glance:  Beware the Marketing referral program (pot-hole for non-Compliance!)   Your "market" is anyone within a 30-min drive of your office  YOU establish your Company Culture  Patient Care Representative (PCR) = Internal Marketing  Front Desk Coordinator and therapists are ALSO part of Internal Marketing  External Marketing: social media, website, radio and newsletters  Here's your guide to acquire, retain and manage patients effectively - Marketing Strategies Toolkit