Ep.139: Digital Campaign Evolution with Jack Milroy

Dunn Street founder and Community Organiser Stephen Donnelly was joined by digital campaigner and Managing Director of Defiance, Jack Milroy.With both parties shifting significant campaign dollars to beef up their online presence, Jack draws on his online campaign experience with leading progressive organisations in Australia and Canada, to discuss the digital campaign at this federal election.Jack details the evolution of digital campaigning in liberal democracies and the tools available to campaigners in modern campaign strategy. He outlines how tasks like fundraising and recruitment work in a digital environment and the key strategies campaigners use to adapt to the ever changing digital landscape.Jack also weighs in on the ongoing debate around how effective digital is as a persuasion tool and the performance of the ALP and Liberal’s digital campaigns. You can learn more about digital campaigning by signing up for the Defiance email newsletter at https://defiancedigital.co/The presenting sponsor of the Socially Democratic podcast is Dunn Street. For more information on how Dunn Street can help you organise to build winning campaigns in your community, business or organisation, and make the world a better place, look us up at: dunnstreet.com.auSupport the showSocially Democratic is an opinion-based political and campaign podcast that facilitates discussion on a range of topical issues. The opinions of guests are not an endorsement and do not necessarily reflect the views of the staff at Dunn Street and Socially Democratic.Access ad-free episodes and send in questions by joining our Patreon: https://www.patreon.com/SociallyDemocraticIf you like the show, rate and review us on your favourite podcast app.Follow Us on Socials:Facebook (https://tr.ee/9jGIOy)Instagram (https://www.instagram.com/sociallydemocratic)LinkedIn (https://tr.ee/YxyYJh)X (https://x.com/SocialDemPod)YouTube (https://www.youtube.com/@DunnStreet)The presenting sponsor of the Socially Democratic podcast is Dunn Street. For more information on how Dunn Street can help you organise to build winning campaigns in your community, business or organisation, and make the world a better place, look us up at: dunnstreet.com.au