EP. 139 | Marston Sawyers of The Buttery Bros | The Future of CrossFit, Fatherhood & Life Beyond Elite Fitness

The Buttery Bros helped change fitness storytelling. The filmmaking. The documentaries. The humor, suffering, adventure, and humanity. Through behind the scenes coverage of CrossFit, elite fitness, endurance, and modern wellness culture, Marston Sawyers, Heber Cannon, and Julian Marquez built one of the most recognizable media brands in fitness. In ALLSMITH Episode 139, Bryce sits down with Marston Sawyers for a conversation that goes far beyond the competition floor. Together they explore the future of CrossFit, fatherhood, elite fitness, creativity, storytelling, endurance adventures, identity shifts, and building a meaningful life beyond performance. From Run To Rim To Rim to dad life, content creation, business, longevity, and redefining ambition, this episode dives into what happens when the scoreboard changes and life becomes bigger than the podium. Is elite fitness evolving? Where is CrossFit headed? Can you stay ambitious while becoming more present at home? And is fitness ultimately preparing us for a bigger life? If you love CrossFit, health, wellness, adventure, filmmaking, mindset, entrepreneurship, fatherhood, or human performance… this episode is for you. IN THIS EPISODE • The filmmaking magic behind The Buttery Bros • How Marston, Heber, and Julian helped shape modern fitness media • The future of CrossFit and elite fitness • Fatherhood, identity shifts, and redefining success • Run To Rim To Rim, endurance, and choosing hard things • Creativity, storytelling, business, and reinvention • Why fitness may need more adventure, play, and longevity • Building a meaningful life beyond the leaderboard KEY TAKEAWAYS Fatherhood changes the scoreboard. Elite fitness may be evolving toward longevity, balance, and integration. Storytelling shapes culture. Adventure creates perspective. Fitness might not be the destination. It may be training for a bigger life. QUOTES FROM THE EPISODE “The future of fitness might look less like domination and more like integration.” “Adventure is often therapy disguised as movement.” “Fatherhood changes the scoreboard.” “The gym might not be the destination anymore. It might be preparation for a bigger life.” TIMESTAMPS 00:00 Intro 02:15 The filmmaking magic of The Buttery Bros 09:02 Building fitness media through storytelling, humor, and adventure 16:18 Fatherhood, identity shifts, and redefining ambition 26:41 The future of CrossFit and the evolution of elite fitness 38:56 Life beyond competition and the changing definition of success 51:20 Run To Rim To Rim, endurance, and voluntarily choosing hard things 1:04:44 Creativity, business, filmmaking, and reinvention 1:15:12 Why fitness needs more play, adventure, and human connection 1:24:03 Final reflections and what comes next FOLLOW + CONNECT If this conversation challenged your perspective, inspired your next adventure, or made you think differently about fitness, fatherhood, or what success actually means… share this episode with a friend. Follow ALLSMITH for coaching, community, podcast conversations, lifestyle design, and perspective architecture. Instagram: @allsmithco Bryce Smith: @therealbrycesmith Marston Sawyers: @marstonsawyers The Buttery Bros: @butterybros Subscribe, rate, and review the ALLSMITH Podcast on Spotify, Apple Podcasts, and YouTube. Fitness is the vessel. Life is the adventure. Forged Not Found. Thank you for Listening! Learn more below. ALLSMITH IG ALLSMITH YouTube Bryce Smith IG