Ep #14: A Former Canadian Helps Brokers Deliver Post-ACA Focused Benefits - With Reid Rasmussen

This week, we welcome Reid Rasmussen, co-owner and president of Texas-based Freshbenies.  Reid is a former Canadian whose background informed his insight into the future of American healthcare reform and helped him to shape the shift by creating a unique product offering that provides help to those dealing with today’s health care designs.Tune in to learn how Freshbenies helps brokers make “big company benefits” available to a much broader market and where Reid sees that marketplace going in the future.What You’ll Learn From This Episode:What Reid saw in Canada that transferred into an understanding ofcoming needs in the USA.How looking outside the health care industry informed Reid’s process.Why there was a need to make “big company” benefits available to individuals.How Reid helps insurance brokers to see non-insured products in a different light.Reid’s vision of the future of today’s benefits brokers.