How AI Is Changing Marketing in 2025 with Marc Rosenstock (EP 14)

Join Mark Rosenstock as he discusses the impact of AI on marketing, sales, and go-to-market strategies for mid-sized brands. Learn how effective lead generation and marketing automation can enhance your digital marketing efforts, utilizing the latest ai tools for business to optimize your approach. Dive into essential marketing strategies that drive growth and decision-making in today's competitive landscape! 🚀 The discussion covers practical applications of AI in marketing tasks, the necessity of collaboration with partners, and the evolving landscape of digital marketing. Key Topics AI is reshaping marketing strategies and workflows Marketers must embrace a mindset of continuous learning Small businesses can leverage AI to compete with larger firms Understanding AI's capabilities is crucial for effective implementation Collaboration with partners is essential in the AI ecosystem Guest Marc Rosenstock, President, Rosenstock Consulting.  Marc is a seasoned marketing executive with over 20 years of experience in driving brand growth, digital marketing, eCommerce, and go-to-market strategies, holding senior roles in a number of world-class organizations.  Today, his practice is dedicated to advising marketers to the SMB on effective uses of AI. Marc holds an MBA from the University of Chicago, and dual Bachelor's degrees in Engineering and Economics from the Warton School at the University of Pennsylvania.  Timestamps 00:00 The Impact of AI on Marketing for SMBs 02:54 Adopting a Mindset of Permanent Beta 04:00 Innovative Applications of AI in Workflows 05:12 Real-Time AI Feedback in Call Centers 07:08 The Future of AI and Its Rapid Adoption 08:15 AI in Marketing: Transforming Functional Flows 10:43 Enhancing Creative Production with AI 11:38 AI Applications Beyond Marketing 11:40 The Future of Marketing and AI Integration 13:02 Understanding the Partner Ecosystem and AI Integration 16:03 The Shift to AI-First Mindset in Marketing 18:09 Designing for AI: New Paradigms in Content Creation 20:26 Leveraging AI for Small and Medium-Sized Businesses 21:55 Embracing Risks and Authenticity 23:42 The Importance of Learning from Mistakes Host Mark A. Dronen is a veteran entrepreneur and executive coach at Elevator 321, where he focuses on leadership development, sales effectiveness, and helping tech leaders scale their businesses. He has built multiple businesses from scratch, led major digital transformation programs including Microsoft's largest offshore initiative, and secured partnerships with brands like American Express, IBM and NASCAR. A graduate of Eastern Illinois University and recognized as its Distinguished Alumnus of the Year, Dronen is also a two-time Entrepreneur of the Year awardee, inventor of multiple patents, and host of the Elevating Performance podcast. About Elevator 321 and the College of Coaches We’re about moving the needle for leaders of tech-driven business.  We should talk.  Reach us at Elevator321.com. #Entrepreneurship #Leadership #SalesEffectiveness #TechSales