EP. 14 Bem-vindos a uma nova Bial

from Top of Mind · host Top of Mind

O nosso podcast Top of Mind regressa de férias com uma conversa entre António Portela, CEO da Bial, e Carlos Coelho, presidente da Ivity Brand Corp, num episódio um pouco diferente: desta vez, falamos de marcas. Como se reinventa a identidade de uma companhia com mais de 100 anos sem perder a sua essência? Falamos sobre o futuro da Bial, a ambição de desenvolver novos medicamentos e o desafio de transformar uma empresa portuguesa numa marca global. Uma conversa sobre legado, propósito e a força de uma marca que continua a projetar Portugal no mundo. Episódio disponível no YouTube, Spotify, Apple Podcasts e em todas as plataformas de áudio. Ouça, comente e partilhe.

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This episode is 22 minutes long.

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This episode was published on September 3, 2025.

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