Ep 14: Brand Evangelism: Nurturing Employee & Customer Champions

In this episode of The ChangeOver Podcast, host Greg Linnemanstons sits down with Kyle Jepson, HubSpot’s first-ever Evangelist, to explore how brand evangelism can fuel growth in industrial markets. Kyle shares insights on fostering authentic advocacy among employees and customers, emphasizing that true evangelists can't be hired — they must be cultivated and nurtured within your culture.Episode Highlights:Kyle’s Journey to Brand Evangelism (2:3-4:53)From HubSpot support rep to Academy professor to EvangelistHow pandemic-era content creation sparked a movementBuilding an organic community of HubSpot adminsThe role of an evangelist (4:55-6:11)Creating excitement about product features and updatesEngaging with both super-fans and potential churnersBuilding bridges between product teams and usersGrowing vs. hiring evangelists (16:12-21:01)Why authenticity matters more than influenceThe importance of growing evangelists within your cultureFinding natural enthusiasm in frontline employeesFostering an evangelism culture (24:04-32:37)Encouraging employees to share their genuine excitementCreating safe spaces for authentic brand advocacyHow leadership can support organic evangelismConnect with us:LinkedIn: linkedin.com/company/weidert-group/ Instagram: instagram.com/weidertgroup/ Facebook: facebook.com/weidertgroup X: x.com/WeidertGroup YouTube: youtube.com/@Weidert Website: weidert.com/changeoverpodcast Connect with our host and guest: Greg Linnemanstons: https://www.linkedin.com/in/greglinnemanstons/Kyle Jepson: https://www.linkedin.com/in/kyleanthonyjepson/ Listen now and subscribe to The ChangeOver Podcast on Spotify, Apple, or YouTube Podcasts to stay at the front of the industrial marketing innovation curve.