Ep. 14 - Do you really understand your customer?

from The Underestimated Entrepreneur · host Michael Mojo

In this episode, Michael Mojo (@MichaelMojo00) talks about demographics vs psychographics and why it's something that a lot of business owner's don't think about that could be costing them millions not only in revenue, but stress, frustration and bottlenecks. Tune in for Michael's top questions you need to know as a business owner to really understand your customer and how this will revolutionise your thinking when it comes to marketing. Welcome to The Underestimated Entrepreneur Podcast where I share mindset, lifestyle and business hacking tips, tools and some painful lessons along my journey from growing my businesses and also working with some of the top entrepreneurs, business leaders and professional athletes. Follow Michael Mojo on socials: Facebook - www.facebook.com/MichaelMojo00 Intagram - www.instagram.com/MichaelM0j0oo TikTok - www.tiktok.com/@MichaelMojo00 YouTube - www.youtube.com/MichaelMojo00 LinkedIn - www.linkedin.com/in/michaelmojo00 Twitter - www.twitter.com/michaelmojo00 www.MojoHumanPerformanceInstitute.com

Episode metadata supplied by the publisher feed · Published May 17, 2022

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What this episode covers

In this episode, Michael Mojo (@MichaelMojo00) talks about demographics vs psychographics and why it’s something that a lot of business owner’s don’t think about that could be costing them millions not only in revenue, but stress, frustration and bottlenecks. Tune in for Michael’s top questions you need to know as a business owner to really understand your customer and how this will revolutionise your thinking when it comes to marketing.