Ep#14 - From BtoC to BtoB: Leverage Your Legacy To Sell Internationally

Do you know what it takes to shift from selling a BtoC solution to a BtoB solution internationally? Well, that was the challenge faced by Maria Elena Magro at Yoopies during her nearly 4 years. How do you deal with country managers originally hired to sell BtoC? How do you change your lead generation model and where do you start? What do you do with the current international BtoC customer database? Those were the type of questions she asked herself. She shares her answers in the last episode of international corner. This is one of the international stories that used covid as an opportunity to scale even faster their international market openings! And their international revenue represents today 30% of their total revenue! Content: The difference in lead generation in an International BtoC Sales-led organization vs BtoB The importance of creating communities to scale internationally HR challenges faced with country managers who were not hired to do BtoB Sales originally #englishepisodeHosted on Ausha. See ausha.co/privacy-policy for more information.