Ep. 14 From Idea to Exit: the Brightwater Medical Story with Dr. Bob Smouse

In this episode, interventional radiologist and entrepreneur Dr. Bob Smouse joins our host Dr. Bryan Hartley to discuss his journey through the development of the ConvertX stent and the recent acquisition of his company, BrightWater Medical. Dr. Smouse starts by describing his path from private practice physician, to key opinion leader, to company advisor, and finally to entrepreneur. While incubating several product ideas, he emphasizes the importance of conducting 360 degree evaluations to identify market opportunities and competitors. Dr. Smouse talks about market research strategies, which include population research and physician interest surveys. He also recounts the process of obtaining intellectual property rights and regulatory approval for the ConvertX nephroureteral and biliary stent system.  When building his leadership team, Dr. Smouse recommends bringing on an experienced CEO once the company has reached a growth stage. He recognizes the benefits of using equity as a tool to incentivize early employees. In the second part of our interview, Dr. Smouse discusses the importance of selling a vision to investors and strategics. He advises entrepreneurs to overestimate the time and capital required for each step of product development, in order to address unexpected challenges. Finally, he highlights the need to develop a sales model with a revenue ramp that shows investors how customers will be acquired and retained. RESOURCES MENTIONED: ConvertX Stent: https://www.merit.com/peripheral-intervention/drainage/intervention/resolve-convertx-nephroureteral-stent-system/