Ep 14: How Alex Goldney Built Brands for Modern Brides and Luxury Skiers episode artwork

EPISODE · Nov 12, 2025 · 49 MIN

Ep 14: How Alex Goldney Built Brands for Modern Brides and Luxury Skiers

from The Beauty Sessions · host Sophie Blowfield

In this episode Sophie Blowfield sits down with Alex Goldney, founder of Née and Slope Siren, for a conversation about building modern luxury brands that solve real problems. After her own frustrating name-change experience following her wedding, Alex identified a major gap in the market and created Née - the elevated name-change brand that's become the go-to gift for modern brides. In the same year, she launched Slope Siren, a luxury women's skiwear label that merges high fashion with performance.In this episode, Alex shares her journey from corporate digital marketing to founding two successful brands simultaneously. Plus, all the beauty secrets, what it's like living between Miami and Paris, and the upcoming product launches that are set to expand the Née universe.I hope you enjoy!Follow Sophie Blowfield on ⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠Follow The Beauty Sessions on ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠Follow Alex Goldney on⁠ ⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠Follow Née on ⁠⁠⁠⁠⁠Instagram⁠Follow Slope Siren on ⁠⁠⁠⁠⁠⁠Instagram⁠⁠

In this episode Sophie Blowfield sits down with Alex Goldney, founder of Née and Slope Siren, for a conversation about building modern luxury brands that solve real problems. After her own frustrating name-change experience following her wedding, Alex identified a major gap in the market and created Née - the elevated name-change brand that's become the go-to gift for modern brides. In the same year, she launched Slope Siren, a luxury women's skiwear label that merges high fashion with performance.In this episode, Alex shares her journey from corporate digital marketing to founding two successful brands simultaneously. Plus, all the beauty secrets, what it's like living between Miami and Paris, and the upcoming product launches that are set to expand the Née universe.I hope you enjoy!Follow Sophie Blowfield on ⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠Follow The Beauty Sessions on ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠Follow Alex Goldney on⁠ ⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠Follow Née on ⁠⁠⁠⁠⁠Instagram⁠Follow Slope Siren on ⁠⁠⁠⁠⁠⁠Instagram⁠⁠

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Ep 14: How Alex Goldney Built Brands for Modern Brides and Luxury Skiers

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This episode is 49 minutes long.

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This episode was published on November 12, 2025.

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In this episode Sophie Blowfield sits down with Alex Goldney, founder of Née and Slope Siren, for a conversation about building modern luxury brands that solve real problems. After her own frustrating name-change experience following her wedding,...

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