EPISODE · Mar 30, 2021 · 35 MIN
Ep 14 : How Augmented Reality Can Change The Way Consumers Discover, Engage with Brands - Avaatar.Me Story of Immersive Experiences by Kedar Teny
from Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought Leaders · host Jasravee Kaur Chandra
Why does every marketer need an augmented reality strategy as AR bridges the gap between offline-online experiences ? How is Augmented Reality going to change the way we are going to engage with brands and shop for products for not just big ticket items but also fmcg ? How did Brand Vanish benefit with association with Augmented Reality ? How is Augmented Reality going to impact post-purchase dissatisfaction and reverse logistics ? Kedar Teny, Sr. Vice President, Country Head at Avataar.Me, answers the above questions and discusses the way AR is going to change customer engagement & loyalty strategies. He starts off by making a distinction between AR and VR (virtual reality) and makes a case for how AR is truly scalable. He highlights how AR is becoming mainstream from being a novelty. He explains AR’s key application across the entire consumer path to purchase journey since it enables engagement, triggers curiosity, immersive-ness etc. It is no wonder that Tim Cook, Apple’s CEO, has said that AR will one day be as important in our everyday lives as “eating three meals a day.” Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. Subscribe to Jagged with Jasravee on Youtube https://www.youtube.com/channel/UCUo6M-uODgb7gIEO014XIGg?sub_confirmation=1 Follow Jagged with Jasravee on Social Media Youtube Page : https://www.youtube.com/JaggedWithJasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Please visit our blog at www.mastersun.in
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Ep 14 : How Augmented Reality Can Change The Way Consumers Discover, Engage with Brands - Avaatar.Me Story of Immersive Experiences by Kedar Teny
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