Ep. 14: How Michele DeFilippo Helped 4,000 Clients Self-Publish Their Books

In the world of AI, the art of human book-writing seems to be dying. However there is still tremendous value in books, especially business books. Not only do books serve as a medium for sharing your knowledge and expertise, it also serves as a platform to scale your message and impact.   As entrepreneurs and business owners, we all have ideas but getting them into a manuscript might seem daunting. Self-publishing offers a viable means for converting your ideas from manuscript to a digital or printed book. That's where Michele DeFilippo comes in. Through her company, 1106 Design, she and her team offer a proven approach to guide authors through the self-publishing process.   In this scale tale, Michele shares how she stumbled into starting a business that has helped 4,000 authors self-publish their books while generating revenue just under $1M USD.   As you listen to her story, you'll also discover:  How to embrace technology to enhance or pivot your business, Why AI should be leveraged as a research assistant and not as an author, The pros and cons of hiring a ghostwriter, How self-publishing a book is like managing a project, Why authors must approach their book promotion as an entrepreneur would a business, and more!   Whether you've flirted with the idea of writing a book, are feeling overwhelmed by the self-publishing process, or are curious about the world of self-publishing, you're guaranteed to learn valuable lessons from Michele. Even if you aren't interested in self-publishing, there's also plenty to learn about scaling your own small business' operations from Michele's 25+ years as an entrepreneur.  Listen now!   🏆𝐀𝐫𝐞 𝐲𝐨𝐮 𝐚 𝐏𝐌𝐏? 𝐄𝐚𝐫𝐧 𝐘𝐨𝐮𝐫 𝐏𝐃𝐔𝐬 𝐟𝐫𝐨𝐦 𝐭𝐡𝐢𝐬 𝐩𝐨𝐝𝐜𝐚𝐬𝐭! 👉View this Episode's Full Show Notes at ScaleTalesPodcast.com. © Copyright 2025. Scale Tales is an Equilibria, Inc. podcast. We're dedicated to providing resources to support founders, leaders, and project managers of fast-growing organizations in scaling back-office operations without pain and chaos. Visit our website to learn more.