Ep. 14 - I Hate Networking - Stories From The Frontline

Why do we entrepreneurs and small business have to network? Do we always need to be selling ourselves? What is networking and why now more than ever does it matter? You ask yourself: Do I *really* have to go to that event tonight? What will I gain? I'm really shy. I'm scared. Will I know anyone there? I need to take a friend so I won't be alone. The challenge for all of us, is that the only way we can work well in networking is to realize that we have to be comfortable selling. "Always Be Selling" as the saying goes. This episode, we share ideas on how to work a room and how to change your mindset so you can free yourself from guilt and fear around self-promotion. This is The Honest Field Guide podcast, where you will get the unvarnished truth in a robust conversation from veteran business owner and serial entrepreneur JinJa Birkenbeuel, CEO of Birk Creative and millennial entrepreneur and Birk Creative content strategist Esther Ikoro about the horrors of entrepreneurship. Music provided courtesy Utah Carol.