Ep. 14 | John James | WTF Is Brand, Why Does It Matter and How Do We Measure It | Become Your CFO’s Best Friend | 95:5 Rule, CEPs, ROI vs. Financial Payback, Segmentation & Targeting

In this episode, I speak to John James, founder, consultant, speaker & marketing leader. We cover a lot of very useful ground: What a Brand is & fundamental terminology How to put strategy in place based on ARR and the importance of focus The 95:5 rule ROI vs. Financial payback Why CEP & audience research is absolutely critical to success How CEPs and Segmentation are the same thing if done right Why you should target Connect with John: LinkedIn Connect with me: LinkedIn