Ep.14 - Josh and Haydee Graves of Fitness On Fire, Irvine, CA

With a huge level of energy from people cheering you on or pushing through their limits to reach the same finish line as you, sometimes literally, Fitness On Fire is an all-encompassing community. Here's how Josh and Haydee Graves have achieved a social hub of Spartan obstacle races, sweat and support to provide the "and then what" programme for forever fitness. There's more to the couple heading up Fitness On Fire than simply a passion for fitness, each other and their clients. Josh and Haydee Graves have taken an innovative approach to training initiatives alongside creating a content engine for affiliate scheme benefits and growing themselves as authorities within the industry. It's this fresh take that proves this California community gym is somewhere that clients can get more than just a physical benefit from a membership. Both Josh and Haydee have spent over a decade in the industry, honing their skills in 24 Hour Fitness locations, with different responsibilities that have benefitted their current joint venture. Josh has a head for the sales and fitness side, knowing how to get the clients, while Haydee comes from a service and managerial background, with the skills and experience of running a business. Both complement each other's abilities from their previous experience. Between the two of them, business acumen and passion and persistence come together to give Fitness On Fire a systematic success routine of detail for every aspect of the gym. Built on foundations of community, good coaching and self development, Fitness On Fire has its members at the heart of everything it does, working together towards the same goal. The way you do one thing is often the way you do most things, so believing you're going to keep working until you reach the point you want to reach is something that's at the heart of the entire business ethos and mindset. First and foremost, members are introduced to the importance of movement – you have to move well first. So in order to take on bigger challenges, Josh, Haydee and the team approach the form, range of motion and more to ensure that everyone is as able as possible before taking on their first challenge. Spartan races regularly bond the FOF community as each member trains for the same goal together. Each race becomes an anchor point, not just for those looking to get fit in the first place but for those looking to challenge themselves further after reaching their initial goals. It's this aspect of achievement after achievement, both on a personal and team level, that ensures retention and longevity that is only bettered by enjoyment and enthusiasm.   Episode Highlights: How you can gain the skill to persuade people to take action, and why the word "sales" is something you should embrace, as opposed to avoiding. Learn how to motivate your membership, not just to get fit, but to keep engaged after they've reached their first goals and beyond. Discover why strength takes care of everything, and why it's important to ensure members move well before they even learn to do anything else. What's the difference between a business and a corporation in terms of structure, success routines, communication and more. Why you should treat your business as if you're going to franchise it, even if you have no plans to do so. Join Matthew Januszek in conversation with Josh and Haydee Graves of Fitness On Fire to discover how passion provides the perfect opportunity for personal and professional pleasure with a healthy dose of profit for good measure… Please like and subscribe.