Ep 14: Lauren Livak Gilbert, Executive Director at The Digital Shelf Institute - Fixing Digital Shelf With Data Integration

In this episode of the Digital Shelf Insider Podcast, host Shreshta welcomes Lauren Livak Gilbert, Executive Director at the Digital Shelf Institute (DSI). Lauren shares her incredible journey from working in college admissions to leading digital shelf strategies at Johnson & Johnson, working with Salsify, and now spearheading community-driven initiatives at The Digital Shelf Institute. She discusses the evolving landscape of e-commerce, the challenges brands face with data integration, and the critical role of cross-functional collaboration in digital commerce.Throughout the conversation, Lauren provides deep insights into consumer behavior shifts, the impact of AI on e-commerce, and the importance of content strategy in optimizing digital shelf performance. She also emphasizes the need for brands to align internal teams, leverage consumer sentiment data, and adapt to new shopping behaviors influenced by AI-driven search and Rufus on Amazon.