EPISODE · Dec 9, 2024 · 20 MIN
Ep 14: Mastering Pricing Strategy: Value-Based Insights w/ Mark Stiving Pt 2
from Scale The Chaos · host rhondarb
On this episode of the Scale the Chaos Podcast, Rhonda Lea continues her conversation with pricing expert Mark Stiving to uncover the secrets of value-based pricing and its impact on your organization's success. In this insightful discussion, you'll learn: The role of pricing councils and committees in collaborative decision-making. Why understanding the value of your product matters more than production costs. How to tackle common pricing challenges. The psychology behind $0.99 pricing. Tips for quantifying customer value to improve your pricing strategy. Whether you're running a small business or managing corporate pricing decisions, this episode is packed with actionable strategies to help you align your pricing with the true value of your products or services. Connect with Mark Stiving: LinkedIn Website- impactpricing.com FREE Break-Even Volume Calculator Books Instant Profits Impact Pricing Win, Keep, Grow Selling Value Connect with Rhonda Lea: LinkedIn Website- www.scalethechaos.com Listen to More Episodes:com/Podcast Spotify Apple Podcasts 👉 Don’t forget to subscribe, like, and comment with your top pricing challenges!
What this episode covers
On this episode of the Scale the Chaos Podcast, Rhonda Lea continues her conversation with pricing expert Mark Stiving to uncover the secrets of value-based pricing and its impact on your organization's success. In this insightful discussion, you'll learn: The role of pricing councils and committees in collaborative decision-making. Why understanding the value of your product matters more than production costs. How to tackle common pricing challenges. The psychology behind $0.99 pricing. Tips for quantifying customer value to improve your pricing strategy. Whether you're running a small business or managing corporate pricing decisions, this episode is packed with actionable strategies to help you align your pricing with the true value of your products or services. Connect with Mark Stiving: LinkedIn Website- impactpricing.com FREE Break-Even Volume Calculator Books Instant Profits Impact Pricing Win, Keep, Grow Selling Value Connect with Rhonda Lea: LinkedIn Website- www.scalethechaos.com Listen to More Episodes:com/Podcast Spotify Apple Podcasts 👉 Don’t forget to subscribe, like, and comment with your top pricing challenges!
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Ep 14: Mastering Pricing Strategy: Value-Based Insights w/ Mark Stiving Pt 2
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