Ep. 14 - Steve McKee

Steve McKee is the co-founder of McKee Wallwork, a nationally recognized marketing advisory firm that helps organizations and their people become all they're designed to be. He is the author of "When Growth Stalls: How it Happens, Why You're Stuck and What to Do About It", an award-winning business book now published in four languages, and "Power Branding: Leveraging the Success of the World's Best Brands", which one reviewer called “the definitive book on modern branding” that “should be mandatory reading in every business school in America.” Steve’s new book, "Turns: Where Business is Won and Lost", is available now.Steve's firm made the Inc. 500 list of the fastest-growing private companies in America its first year of eligibility and has twice won the prestigious Effie Award for marketing effectiveness from the American Marketing Association. The firm has twice been recognized by Advertising Age as Southwest Small Agency of the Year and one of the nation’s Best Places to Work, and has also won the publication’s National B2B Campaign of the Year award.