Ep 14: Thea Chippendale - How To Use Digital PR as a Link Building Strategy

Thea Chippendale is a Digital PR Executive at one of the fastest growing SEO agencies in the UK, Rise at Seven. Their bold and creative ideas have seen them work with some incredible global and national brands including, Missguided, GAME and Parkdean Resorts.  Thea burst onto the business scene after completing 3 years at The University of Lincoln, studying Advertising and Marketing. One of her tweets went viral, resulting in her featuring on ASOS’ website, which caught the attention of the CEO of Rise at Seven. Thea is rapidly becoming one to watch, her passion and drive are infectious. In this podcast, Thea shares how one of her campaigns generated nearly 1 million social shares and 400 media placements in 40 countries worldwide. How Digital PR can benefit eCommerce businesses and how to get links.  She shares the importance of building relationships with journalists and how to get your dream PR job. She shares her opinion on Follow and NoFollow links and how eCommerce businesses can use product PR to increase sales. She shares how you can find eCommerce journalists to get your campaigns live!