Ep. 140 - Jason Williams on How Alastin Doubled Down on the Science of Skincare

"Alastin is certainly not the only brand in our offices, but it is my number one brand. And it's based on the science." — Dr. Grant StevensFor far too long, skincare was more about style than substance. Flashy marketing and misleading claims wrapped around largely generic ingredients became the rinse and repeat formula for cosmetic brands.While we've seen no shortage of technical progress in the world of aesthetic medicine, the skincare category has suffered from a dearth of true scientific innovation.The above context is necessary to provide a backdrop against which to project just how refreshing it is to speak with Jason Williams, the Vice President of Sales at Alastin Skincare. In this episode, he provides valuable insights into how Alastin's dedication to science forms the bedrock of its skincare research and innovation.Tune in to hear about a brand-new topical vitamin C serum proven not to disrupt elastin and collagen, and learn Jason's best tips for physician-led product pullthrough on the latest episode of The Technology of Beauty.» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/» Instagram | https://www.instagram.com/thetechnologyofbeauty/» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/