Ep # 140: Scaling SaaS Success: Mastering Marketplaces with Johan Aussenac (CEO, WeTransact)

Join Adil Saleh and Johan Aussenac, Co-Founder and CEO of WeTransact, on this episode of the Hyperengage podcast. The two dive into the world of SaaS solutions for Microsoft Azure Marketplace, exploring how WeTransact simplifies the process for software vendors to publish, sell, and scale on the platform. Johan shares his journey from his time at Microsoft to founding WeTransact, a company focused on helping software vendors seamlessly integrate with Microsoft’s marketplace and leverage resellers to drive sales. They discuss the challenges of scaling, the importance of early traction, and how building a diverse team has played a key role in the company’s success. Johan also delves into the power of AI in enhancing go-to-market strategies, the future of co-selling with Microsoft, and the evolution of resellers within the ecosystem.