Ep 141 | Placing a big bet on human creativity with Sam Littlefield

Most agencies are in survival mode right now.Hell, the entire world is in survival mode right now.It’s a crappy place to be.We’re defensive. On edge. Reactionary.Nervous systems fully engaged all day long.Good luck being creative when you’re crouched under your desk all day.And yet, creativity is exactly what we need right now.To build a new reality instead of being cowed by the current one.To see something beyond mere survival.It’s a leap of faith.Faith in the one thing—creativity—that we’ve hung our hat on since folks actually wore hats to work. Sam Littlefield took that leap in 2021, when he told his agency, “it’s time to gather again.”Mid-covid.Barely a year into his role as agency president.His peers thought he was nuts.He didn’t care.He saw what was on the other side,locked arms with his team and said LFG.They freakin’ went, and they’ve spent the last 5 years doing what many in our industry can barely remember doing. Growing. Building. Dreaming. They turned LFG into an agency rallying cry:🐱 Littlefield Team First🐱 Freaking Go to the Edge🐱 Got to Adapt or DieFor Sam and the team, being back in the office was the necessary catalyst to make all of this happen. For your team, it may be something else. But whatever that thing is that you know in your gut is needed more than anything right now, do it.The world needs more leaps of faith. Let’s freakin’ go.Welcome to the DesuckifyWork® podcast. The show where we cut through the BS and find ways to make work more fun, more human and less ridiculous. All of which makes your business more profitable, by the way.(If you enjoy this one, please like, share, rate, review or subscribe to the podcast.)Let the desuckifying begin.You can follow Sam on LinkedIn. And check out littlefieldagency.com to learn more about their work, their culture and their POV on this nutty business.If you enjoyed the conversation and would like to explore what a more human work culture could look like, I invite you to schedule a free half-hour discovery session. Type “meow” in the calendar invite and I’ll also send you a free DesuckifyWork® t-shirt!Bye, everyone!Bonus question from Sam:Are you getting full fulfillment in what you’re doing every day? Get full access to DesuckifyWork® at tjbennett.substack.com/subscribe