Ep 142 Exploring the Social Impact of Injectables from the Early 2000s | Dana Berkowitz

Episode 142 hosts Dr Dana Berkowitz (Associate Professor of sociology, women and gender studies at the University of Louisiana, USA) In 2007, Dr Berkowitz published the book, 'Botox Nation: Changing The Face of America' which was an in-depth look at how injectables have become a cultural phenomenon. As a non-medical professional and having been an injectables patient herself, she interviewed hundreds of Americans to understand their motivations and reasons for seeking out treatments.  00:00 Introduction 01:04 Meet Dana Berkowitz 04:55 Growing Up Around Cosmetic Surgery Culture   10:59 How Botox Became Popular in the Early 2000s   18:27 The Rise of Preventative Treatment Messaging   26:25 Why Beauty Is Expected to Look Effortless   33:29 Stigma Around Injectables Compared to Beauty Treatments   41:37 Medicalization of Aesthetics and Growth of Medical Spas   48:53 Accessibility, Cost and Social Inequality in Treatments   52:09 Social Media, Filters and Changing Beauty Standards   61:45 When Treatments Become Routine Consumer Habits   68:49 Addiction to the Look and Fear of Aging   76:38 Gender Differences and Growth of Male Aesthetic Treatments   80:09 Future Trends in Anti Aging and Longevity Medicine   86:34 Final Reflections on Society, Aging and Self Image ALL IA LINKS & CONTACT INFORMATION