Ep. 142: How to Leverage Podcasts as Part of Your B2B Marketing Strategy

For the most part, podcasting is still a largely underutilized component in a B2B company’s marketing strategy. With a good strategic approach and consistency, B2B podcasts can help companies build relationships with ideal customers in ways that cannot be achieved through conventional methods. That’s why we’re talking to B2B podcasting expert Robb Conlon (Founder, Westport Studios) about how companies can incorporate podcasts into their marketing strategy. During our conversation, Robb discussed why there are still so many untapped opportunities in B2B podcasting and which pitfalls to avoid. He also explained how to get buy-in from senior management for podcasts, the importance of understanding who your ideal listeners are, and provided some actionable tips.