EP.142 think品牌顧問創辦人暨執行總監賴盈菁Jojo｜品牌成功關鍵，品牌顧問的心法分享

from Jason好好聊 · host 楊佳燊Jason

來賓：think品牌顧問創辦人暨執行總監賴盈菁Jojo 本集邀請 think品牌顧問創辦人暨執行總監賴盈菁Jojo，與大家分享品牌成功的關鍵。賴盈菁Jojo畢業於政治大學哲學系，為紐約藝術學院(School of Visual Arts)Top 10頂尖畢業生。投身品牌顧問的工作已逾15年，曾輔導過台灣文創「霹靂布袋戲」轉型、電商女裝龍頭OB嚴選品牌重塑，輔導過的產業橫跨消費性電子產品、食品業、時尚與配件、美妝保養品、運動休閒、兒童與教育、政府單位等。曾獲得多屆德國RedDot紅點設計獎、iF設計獎、台灣金點設計獎、文創精品獎等，並在2017-2021年iF設計獎品牌類別獲得全球Top 10，更曾在2022年擔任iF設計獎評審，現為Branding Taiwan的顧問團隊之一。這次think品牌顧問創辦人暨執行總監賴盈菁Jojo 與我們分享台灣對於品牌力的概念，與過去相比有什麼改變？本集重點： ☑️ 創立think品牌顧問公司的契機 ☑️ 建立品牌成功和失敗的關鍵是什麼？ ☑️ 幫助台灣文創「霹靂布袋戲」轉型的經驗分享 ☑️ 台灣對於「品牌力」的概念和過去相比，有哪些變化？ ☑️ 有別於一般品牌顧問公司，曾舉辦「刺字專門店」創意活動的概念為何？ ☑️ think未來這一年的規劃【本節目由傑思愛德威製播】 ✔✔聯絡我們 ➠ [email protected] ✔傑思‧愛德威官網➠ https://js-adways.com.tw ✔傑思‧愛德威粉絲團➠ https://facebook.com/jsadways -- Hosting provided by SoundOn

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EP.142 think品牌顧問創辦人暨執行總監賴盈菁Jojo｜品牌成功關鍵，品牌顧問的心法分享

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