Ep. 143: How to Leverage Podcasts as Part of Your B2B Marketing Strategy

As Peter Drucker once said: “What gets measured gets done.” Too often in the world of B2B marketing, there’s a lot of confusion and conflict that arises from not knowing what to measure or what purpose the data brings. It’s important to start with a solid strategy that will tell marketers how they’re going to use measurement to address challenges. That’s why we’re talking to measurement marketing expert Chris Mercer (Co-Founder, MeasurementMarketing.io) about how B2B marketers can effectively leverage data in a way that’s actionable and generates better results. During our conversation, Mercer highlights the pitfalls to avoid and walks us through the process of developing the right measurement marketing approach.