Ep. 144 :: Profits, Gazelles, and Charlie The Milkman: Bruce Merrifield Part II

Part II of Bradley Hartmann's conversation with Bruce Merrifield, President of Merrifield Consulting Group and partner at WayPoint Analytics. They continue the discussion on profit models, customer profitability rankings, the importance of identifying Gazelles (the 4% of companies that are growing 2-4X faster than the competition due to continuous innovation), and the parable of Charlie The Milkman. Visit www.behindyourbacksales.com/podcast to download the transcript/case study from Part I with Bruce—episode 143.