EP 1447 Jonas Ferraresso - The 2025 Brazilian Coffee Harvest - The Daily Coffee Pro Podcast by Map It Forward with Lee Safar

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglistInterested in our business advisory services for your small, medium, or large business? Email us here: [email protected] for B2B advertising on our podcast for the coffee industry: [email protected] or DM us here https://www.instagram.com/mapitforward.coffee/••••••••••••••••••••••••••••••••••This is the 2nd episode of a five-part Map It Forward podcast series, hosted by Lee Safar and featuring guest Jonas Ferraresso.Jonas is a Coffee Agronomist in Brazil and a long-time guest on the Map It Forward Podcast. In this series, Jonas will help us understand what's happened with the 2025 harvest that just wrapped up (earlier than expected) and what the current situation is already telling us about the 2026 harvest.The LinkedIn article discussed in this series: https://www.linkedin.com/pulse/new-harvest-approaching-how-climate-shaped-2025-what-leme-ferraresso-rp1cfThe five episodes in this series are:1. Understanding Coffee Production in Brazil - https://youtu.be/oZAEr__pC242. The 2025 Brazilian Coffee Harvest - https://youtu.be/ss6Cr14mvwY3. 2026 Brazil Coffee Harvest Outlook - https://youtu.be/mmsb1l-Pohs4. Coffee Varieties and Climate Change - https://youtu.be/LmX-7NaYGZY5. Expectations for Future Harvests in Brazil - https://youtu.be/Gfa3lOG9S-oIn this episode of the podcast series, Lee and Jonas discuss the key challenges and actual outcomes of the 2025 Brazilian coffee harvest. While banks had expected yields of around 65 million bags, actual yields stood at 55 million, influenced by factors such as droughts and the critical role of canephoras. Jonas explains the complexities of coffee flowering and how weather patterns and stress impact the harvest, touching on the implications for future seasons and the specialty coffee market. Stay tuned for an in-depth analysis of the reasons behind the reduced yields and what we can expect for 2026.Connect with Jonas Ferraresso here:https://www.linkedin.com/in/jonas-leme-ferraresso-b5391027/https://www.instagram.com/jonascoffeeagronomist/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify🧐 Find out more about Map It Forward Mastermind Groups here: https://mapitforward.coffee/groupcoachingLooking for a business advisor for your established coffee business or startup? Email us here:📧 email: [email protected]