Ep. 145 - C. Lloyd Mahaffey on Crafting a Platform for Educating and Converting Aesthetic Patients

It's common knowledge that one of the best ways to convert new prospects into patients is to give them a better understanding of the procedure they are interested in.But patient education can be a problem for aesthetic practitioners. As Engage Technologies Group CEO C. Lloyd Mahaffey puts it, "Humans have the attention span of goldfish." Drawing on experience Lloyd gained from working with K-12 and higher education markets at Apple under Steve Jobs, he recognized a gap between what the medical professional knows about a procedure and what the patient can understand.Videos can help convey important information to patients — as long as you can clear the hurdle of getting them to actually watch the videos.This is where the Engage Media platform thrives: by providing aesthetic practices with a fully integrated delivery system that satisfies patient questions and curiosity with education and certainty.No mere collection of videos, the Engage platform features content crafted by world-class medical professionals that is curated for individual needs, along with an automated follow-up system designed to make it frictionless for patients to continue learning.Yet for all of that, education is only half of the story. Find out how Engage actually makes the connection happen between content consumption and in-office conversion on the latest episode of The Technology of Beauty.» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/» Instagram | https://www.instagram.com/thetechnologyofbeauty/» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/