Ep 145: Important Marketing Updates with LSA and Local SEO featuring Mat Rogers with Lizard SEM

In today's episode, Eric and Jake dive into the world of digital marketing with special guest, Mat Rogers, COO of Lizard SEM. Mat discusses the latest features in Google's digital marketing landscape and how they impact pest control companies. If you want to stay ahead of your competitors and drive engagement, don’t miss this information packed episode.Topics Include:Introduction (0:00)Guest Segment: Mat Rogers (5:43)Current Trends in Digital Marketing (6:24) Importance of Local SEO (8:45)SEO vs. Local SEO Explained (10:06)Keywords and Content Creation (12:57)Enhancing Google Business Profiles (18:15)Creating Keyword-Specific Content (19:07)Challenges for Small Business Owners (24:00) Investing in Marketing for Growth (28:09)Optimizing Historical Data (24:44)AI and Speech Tools in Marketing (35:20)Understanding User Intent in Marketing (37:00)