EP 145 | Marketing GENIUS: The 2026 Social Media Playbook

Rosalia Lazzara-Tilley is a finance and property marketing strategist, and the founder of Manuka Media, a digital marketing agency helping financial and property professionals build authority and generate business through social media.  After starting her career in financial services in 2015 across broking, lending, and development finance, Rosalia launched Manuka Media in 2020 and scaled it into a six-figure business within 14 months using social media alone.  She is also the author of Social Media Guide for Mortgage Brokers, host of The Money Honey Podcast, and the founder of AI marketing app Moby, designed to help brands create smarter, more efficient content strategies.  In this episode, we break down the real shift happening in content right now, why polished, over-curated content is losing, why authenticity is outperforming perfection, and what founders and developers need to do differently to stand out online.Follow Rosalia Lazzara-Tilley Here: Instagram:   / rosalialazzara  Follow Property By Kazy Here: Instagram:   / propertybykazy  Facebook:   / propertybykazy  Find PBK Community Here:Website: https://pbkcommunity.com/Sign up to Tide Banking:Website: https://www.tide.co/making-tax-digital/Promo Code: PBKMTD