EP 145: Snap's Snapback: From Puking Rainbows to Enterprise Evolution
from Electric Runway Podcast Hosted by Amanda Cosco
Snap has come a long way from puking rainbows. The company has been steadily developing its artificial intelligence and augmented reality technologies for years, and is now rolling out a B2B SaaS offering for retailers and merchants. ARES, or Augmented Reality Enterprise Services, enables clients to leverage Snap's 3D viewer, virtual try-on, and fit-finder solutions into their brand-owned apps and platforms. This suite of services is already reducing return rates, decreasing cart abandonment, and increasing purchases. In this episode, Fashion Innovation Journalist Amanda Cosco takes audiences to Snap's Partner Summit in Santa Monica, California for intimate conversations with some of the key people at Snap working on apparel, retail, and digital identity. In this episode: Carolina Arguelles Navas - Head of Global AR Product Strategy & Product Marketing at Snap Rajni Jacques - Global Head of Fashion & Beauty at Snap David Rosenberg - Director of Strategy for Bitmoji Subscribe to the Electric Runway Report on Substack and receive new episodes directly to your inbox: https://electricrunwayreport.substack.com/ Show Links Visit Electric Runway: http://electricrunway.com/ More podcast episodes: https://electricrunway.com/the-podcast/ Subscribe on Spotify: https://open.spotify.com/show/15F6eMSFReREEp8fVgNA0L?si=62e6b01855c643ac Subscribe to the Electric Runway podcast Apple: https://podcasts.apple.com/ca/podcast/electric-runway-podcast/id1064514329 Social Links: Follow Electric Runway on Instagram: https://www.instagram.com/electric_runway/ Subscribe to our YouTube channel: https://www.youtube.com/c/electricrunway?sub_confirmation=1 Follow Electric Runway on Twitter: https://twitter.com/Electric_Runway Amanda Cosco Social Links: Follow Amanda Cosco on Twitter: https://twitter.com/amanda_cosco Instagram: https://www.instagram.com/amanda_cosco/ LinkedIn: https://www.linkedin.com/in/amandacosco Guest Links: Snap: https://www.snapchat.com/ ARES: https://ares.snap.com/
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Snap has come a long way from puking rainbows. The company has been steadily developing its artificial intelligence and augmented reality technologies for years, and is now rolling out a B2B SaaS offering for retailers and merchants. ARES, or Augmented Reality Enterprise Services, enables clients to leverage Snap's 3D viewer, virtual try-on, and fit-finder solutions into their brand-owned apps and platforms. This suite of services is already reducing return rates, decreasing cart abandonment,...
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